Infrequent Customers

I just want to express my love of the infrequent customer, that guy who you see maybe monthly, but usually not even that often. Now, this is not to say anything bad about my regulars, the guys who come in every Wednesday or whatever day they always come in on. Those are the guys who keep the doors open. I look forward to talking with them every week.

However, the infrequent customer is like finding money in a jacket pocket. I count on the weekly guys, but the random guys are real treat. They come in and get months worth of books at a time. Or they clear out a overgrown subscriber folder.